Seattle Round II

Overall, a good to great confernece so far. My main regret is that the overly trendy hotel (The W) we're headquartered in doesn't have "free" wireless or wired access. It's $6.95 for 3 hours; $14.95/day. A bit on the pricey side. The hotel across the street has free wired access. You'd think that a new media conference... but, I digress.

The conference got underway with two blazing key noters: Andrew Blau and Diane Mermigas. The buzz words are

• community engagement


• user generated content


• the year of the gamer


• inversions


• managing to be heard above noisy enviornments


• fragmented


• old modalities are broken, they don't work


• new ecologies


• working harder won't fix what's broken

More here and here.

So, the morning begins with warnings and perdictions and cautionary tales. The rest of the confernece looks at how to cope with these changing issues and an audience that demands - on-demand - more.